Digital Mentor

As an assignment for my Comm 495 class we had to create a blog post on a leader in our field of interest. The leader I chose for this assignment is Yvette Noel Schure. What I learned about Yvette Noel Schure based off of her social media activity is that she is a Caribbean native from the shores of Grenada. I also learned a little more information based off of her Instagram posts. I learned that Yvette Noel Schure truly enjoys traveling and vacation time. I could see that she genuinely enjoys working and is happy with her career. I have also learned that she loves and enjoys spending time with her family and friends.

As for leadership and it’s displays in Yvette Noel Schure’s social media. She has posted on her Instagram account, from what I have noticed, articles written about her clientele. In these posts she encourages her followers to read these articles in show of support of the writers. Especially, if they have previously written about her clientele in a positive manner.

Another display of leadership online is Yvette Noel Schure’s LinkedIn profile. On her LinkedIn she has her credentials and experience in her bio on her page. Her credentials include her roles at her media group (Schure Media Group) and at Parkwood Entertainment. Yvette Noel Schure is the founding Executive Vice President and Chief Communications Cfficer of Schure’s Media Group. While also simultaneously being the Head of Publicity at Parkwood Entertainment.

I would define Yvette Noel Schure as a digital leader based off of her work as being a publicist to one of the worlds biggest artist. I say this because even while Yvette Noel Schure is Beyoncé’s publicist she has remained true to her roots and is very passionate about her work. Which can be seen on her Instagram account. As I previously mentioned above that she uses her platform to promote writers from time to time. Things like this is what inspires others to continue writing and continue pursuing their goals in the communications industry.

My overall impressions and thoughts about Yvette Noel Schure before reviewing her social media is that she is a woman that is unique and work driven. These thoughts and impressions were reinforced by what I found on her social media. This is due to how online she has shown her uniqueness by being her true self. While also being able to display how work oriented and hard working she is as a publicist. An example of this is her previous posts about her overall enjoyment of the Renaissance concert while simultaneously working. Things like this is a beautiful and inspirational thing to see.

The only thing that I found that I would not be applying to my own social media use would be mixing too much personal with professional posts. The reason for this is because I would rather post my personal photos of vacations or family on a personal and private account. While keeping my business page tailored more towards the professional side, but still maintaining a personal feel.